"But as you can see from the above references, ever so slyly, like a wolf in sheep's clothing, Valleskey is promoting the Church Growth Movement. [emphasis in original] I will argue that with anyone. God forbid, but my guess would be the next such book out of WELS will be even more CG oriented and even more blatant in its CG statements."
WELS Pastor Steve Kurtzahn, 1996, when he was still a Church of the Lutheran Confession (sic) pastor
Of course, WELS leaders would rather buy their books from Fuller Seminary than write another one.
BM = Becoming Missional
Becoming Missional is the new fad out of Fuller, so neutral that Unitarian Universalists love it, too. Listen for key words spoken in reverence at your local Lutheran congregation: Reggie McNeal, Churchianity, Change, and even the Missional Test.