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House Church Blog:

From Reggie McNeal’s book (The Present Future: Six Tough Questions for the Church):

The Pharisees' evangelism strategy sounds eerily familar. Their approach to sharing God was, "Come and get it!"...Jesus' evangelism strategy directly challenged the Pharisees' approach. Instead of "Come and get it!" it was "Go get'em!" p. 28
Jesus' strategy was to go where people were already hanging out. This is why he went to weddings, parties, and religious feast day celebrations...Taking the gospel to the streets means we need church where people are already hanging out. We need a church in every mall, every Wal-Mart supercenter, every Barnes and Noble. p. 35

Bottom line: we've got to take the gospel to the streets. This is the only appropriate missional response to the collapse of the church culture. I am not talking about short forays into port off of the cruise ship. I am speaking of an intentional 24/7 church presence in the community, not tied to church real estate: (rather) office building, malls, school campuses, sports complexes, storefronts, homes, apartment buildings, and community centers. We need to go where people are already hanging out and be prepared to have conversations with them about the great love of our lives. This will require our shifting our efforts from growing churches into transforming communities.

They're not coming to us. We've got to go to them.

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WELS Official apostate lobbyists, Church and Change, are huge fans of Reggie McNeal and Becoming Missional. Huge.