"Marketing churches to reach people is consistent with biblical principles and doesn't mean the message needs to be watered down or compromised, according to researcher George Barna...Church growth is primarily accomplished by word of mouth. Barna advised clergy to see themselves as cheerleaders rather than leaders, as laypeople carry out the practical marketing of the church."
News From Around the World, The Northwestern Lutheran, WELS, November 15, 1991 p. 395.
