"Marketing churches to reach people is consistent with biblical principles and doesn't mean the message needs to be watered down or compromised, according to researcher George Barna...Church growth is primarily accomplished by word of mouth. Barna advised clergy to see themselves as cheerleaders rather than leaders, as laypeople carry out the practical marketing of the church."
News From Around the World, The Northwestern Lutheran, WELS, November 15, 1991 p. 395.
2 comments:
Barna is a classical Anabaptist of the sort that our ancestors condemned. Have you ever seen his book, "Pagan Christianity?" If you ever read it, you will find it maybe the worst book you ever read.
He is still alive and he is Babtist, so why would I read him? My top priority in my remaining years is to read dead Lutheran authors, mostly Luther and Chemnitz.
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