Monday, February 4, 2008

The WELS Love Shack
May Be Sold




The Wisconsin Synod is studying plans to sell their sanctified and sanctifying Love Shack to commercial developers. Some wits think it could be a leather goods shop, just add a G to the sign - The GLove Shack.

However, The Love Shack is just a nickname, not a trademark, unlike the lavender cross with the bite marks. I would illustrate the WELS trademark, but hordes of nasty lawyers would descend on me and force me to listen to Wayne Mueller audio tapes.

The Love Shack traces its name to the term in tennis. When the tennis players shout "30 - Love," they are referring to the zero, not their hobby. In France Le Zero (l'oeuf) sounds like Love, especially when spoken by Englishmen three sheets to the wind.

The name Love Shack really means Zero, as in Zero Love, Zero Growth, Zero Interest in the Book of Concord.