I had to upgrade the image to show what happened to the January issue of Forward in Christ (WELS). "A Lutheran Voice" has been added to the masthead.
The Chicaneries took away all references to the synod. They did it in baby steps, reacted to complaints, back-pedaled a little, then continued the agenda. The Conference of Pussycats said the congregations should call themselves Lutheran, but the magazine and hymnal did not.
I know the adiaphora arguments, which prove the synod leaders know nothing about the Book of Concord and less about its history. When there is a confessional crisis, not even the matters of indifference can be surrendered.
The Shrinkers said, "To grow as much as possible, to hide our identity and gain the world's favor, we have to get rid of the Lutheran label and the odious WELS label." They got what they wanted.
KJV John 12:42 Nevertheless among the chief rulers also many believed on him; but because of the Pharisees they did not confess him, lest they should be put out of the synagogue: 43 For they loved the praise of men more than the praise of God.