"Upside-down evangelism follows the path of least resistance to the God of gracious acceptance."
Paul Kelm,
The Evangelism Life Line (WELS), Fall, 1985 p. 5.
"It's just easier for many people to work backwards from the subjective to the objective in their thinking. In fact, upside-down evangelism may start with gospel and work back to law, stating the solution as a prelude to the problem and clarifying both at the cross." [This is Moravian Pietism, as shown by Walther's Law and Gospel.]
Paul Kelm,
The Evangelism Life Line (WELS), Fall, 1985 p. 5.
"Upside-down evangelism doesn't begin with personal sin and guilt, but rather with the consequences of sin. Societal consequences (for which each day's newspaper provides evidence) are the 'perceived need' door to understanding the alienation of life and people from God."
Paul Kelm,
The Evangelism Life Line (WELS), Fall, 1985 p. 5.
"Upside-down evangelism may begin with different diagnostic questions. What do you want out of life? lets the other person pick the path for witness. How do you feel about where our society is heading? uncovers fears and needs without becoming too personal. What makes people happy (or unhappy) do you think? allows someone to express preceived [sic] needs in the third person."
Paul Kelm,
The Evangelism Life Line (WELS), Fall, 1985 p. 5.
"Evangelism upside-down is starting with the subjective issues of perceived reality and working back to God's objective truths of ultimate reality - sin and grace. It's offering the attendant blessings of salvation as the 'hook' to gain an audience for God's plan of salvation." [felt needs used to sell the Gospel]
Paul Kelm,
The Evangelism Life Line (WELS), Fall, 1985 p. 4.
***
GJ - Someone asked recently, "How can WELS avoid ending up like the Episcopal Church?" The answer is in the Word and the Confessions.
To paraphrase Chesterton, it's not that the Word has been tried and found wanting. It has hardly been tried at all.
The only discipline in WELS is upside-down discipline. Confessional Lutherans are punished while apostates are rewarded with cushy jobs.