Schuller was a pioneer in dumping the denomination name.
WELS is copying the notions of Schuller's fading empire.
Jack Campbell has left a new comment on your post "Doctrine Divides - But Let's Not Let a Little Thin...":
From my infant baptism (circa.1959) to around 1983 I was a member of the Reformed Church of America. For most of its history the RCA was a middle-of the-road to Liberal denomination. The church began getting more radically liberal in the mid-seventies when they moved their national headquaters to New York City from some little town in Michigan. They rented space in this huge office building in Mnahattan which they shared with the Episcoplians and the World and National Councils of Churches. Before long, some kind of cross pollination went on and they started getting very kooky. When the church ushers started giving me Sandinista pamphlets at the end of the services, I left the RCA for the LCMS. As an aside, whenever my church uses the "Service of the Word" in the current WELS hymnal, I feel a strange mixed sense of nostalga and unease because it reminds me so much of the somewhat lame orders of service of the RCA.
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GJ - That is because James Tiefel is a lame RCA Church Shrinker. He never met a confession he didn't like, except one - the Book of Concord.
