Monday, April 18, 2011
Dear Gregory Jackson,
Lulu's goal is a simple one: help you sell more books. This note is to tell you about an exciting new effort from Lulu to help achieve this goal by ensuring your work is able to reach readers across all devices, starting with the 130 million+ customers who own an iPhone®, iPad®, or iPod touch® and shop at the iBookstore℠. Over the coming weeks, at no charge to you, we'll be making the title you have for sale on Lulu.com also available as an eBook edition on the iBookstore.
If for any reason you don't want your book available in the iBookstore, you can opt-out easily. Just send an email to email@example.com with the subjectline Opt-Out of eBook conversion. If you wish to opt-out, please make sure to do so within 5 business days of receiving this message. Otherwise, you don't have to do anything to have your book included in this program and we think it's a great idea to join the ranks of Lulu authors who have already sold 60,000 eBooks through the iBookstore.
We cannot guarantee the new eBook formatted version of your book will appear on the iBookstore, but we're taking measures to ensure a high success rate. Here's how the process will work:
We'll begin the process on your behalf by converting "Thy Strong Word" into an ePub formatted eBook – absolutely free.
Next, we'll submit your newly formatted eBook to Apple and request a listing in the iBookstore. In some cases we may need to make tweaks to your book's catalog data* in order to meet Apple's requirements.
We will notify you once your eBook has been accepted by Apple and is available for sale in the iBookstore. At first, your book will be listed in the iBookstore with default pricing.
We'll place a new eBook project in your My Projects list on Lulu. You'll then have full control over the project, and can opt-out of iBookstore distribution, change the default price, etc. at any time. Additionally, this ePub file will be available for you to distribute to our expanding list of eBook retail partners.
To learn more about this exciting iBookstore program, visit our knowledge base. Thank you for your continued support of Lulu and our ongoing efforts to help you sell more books.
Lulu Enterprises, Inc.
*Note: "Tweaks to book catalog data (metadata)" will be minor edits such as correcting capitalization problems. We will, of course, contact you before making any significant changes.