Evangelistic events focus of GPS 2012:
ALPHARETTA, Ga. – Following the inaugural success of GPS (God’s Plan for Sharing) 2010 two years ago, GPS 2012 will focus on attractional evangelism events enabling Southern Baptists to share the Gospel across North America in the days leading up to next Easter and beyond.
In 2010, thousands of Southern Baptists trooped door-to-door in American neighborhoods, placing door-hangers, Gospel tracts and invitations to attend church on front doors. Attractional evangelism in 2012 will include block parties, wild game dinners, sports clinics, antique car shows, golf tournaments and other events, according to Thomas Hammond, the North American Mission Board’s evangelism team leader for the biennial GPS initiative.
Hammond said training for such events—to be selected by local churches—started this fall across the country. For the majority of the 42 state conventions, the GPS “window” of evangelistic events will run during the three-week period leading up to Easter Sunday, which falls on Apr. 8 in 2012.
“It’s vital that churches participate in GPS 2012 at a high level,” said Hammond. “If the local churches get behind it, we’ll have a much greater level of success. Just a billboard here or there isn’t enough. Churches must support it and follow up.”
With a theme of “Hope: Find It Here,” GPS 2012 will utilize more Internet social media – like Facebook and Google Ads – along with “drive-time” radio spots and less TV advertising, although some TV ads will continue to run in dozens of markets across the United States. A half-dozen 30-second TV spots in English and Spanish have already been produced.
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