Coveting - The Firstfruits of Church Growth

Thou shalt not covet...

Therefore we allow these commandments to remain in their ordinary meaning, that it is commanded, first, that we do not desire our neighbor's damage, nor even assist, nor give occasion for it, but gladly wish and leave him what he has, and, besides, advance and preserve for him what may be for his profit and service, as we should wish to be treated. Thus these commandments are especially directed against envy and miserable avarice, God wishing to remove all causes and sources whence arises everything by which we do injury to our neighbor, and therefore He expresses it in plain words: Thou shalt not covet, etc. For He would especially have the heart pure, although we shall never attain to that as long as we live here; so that this commandment will remain, like all the rest, one that will constantly accuse us and show how godly we are in the sight of God! (The Ten Commandments, #309f., The Large Catechism, Book of Concord)

Coveting is certainly the fountainhead or energy behind many violations of the Ten Commandments. How many murders began in coveting? How many destroyed marriages and families? Coveting is the most dangerous sin listed in the Commandments because one can engage in no outward activity or words and still be guilty of coveting. In addition, as Luther noted, coveting is especially tempting for the most pious and outwardly observant.

Since the Church Growth Movement is rooted in man's wisdom, marketing, and false doctrine, we should not be suprised to find Church Growth leaders champions of coveting. What do they desire from life? Not fidelity to the Scriptures. The more they violate their own confessions (whatever denomination), the more they appeal to the Old Adam, the more popular they become. Fidelity to marriage is also optional. Their large congregations wink at their ability to switch spouses or play the field.

More than one layman has told me about Church Growth pastors who announce to non-members, "Please consider me your pastor." Clearly the ministers do this to entice members from another congregation into theirs, or at the very least, these unethical men want to involve themselves in another minister's divine call. Church Growth pastors are not content to have their trotters in the trough. They want every trough to be their own as well.

Coveting, like mercy, is twice-blest. The covetous minister attracts covetous members, who long to be associated with the mall-like church everyone knows and admires. What better place to network for business?