Friday, November 25, 2011

Unit Principles - Learning from Cornerstone's
Robotic Fleecing Methods.
Doctrinal Units Increasing



Cornerstone, the WELS-LCMS fund-raising business, uses the concept of giving units. The principles are simple. Each community has a family income average that can be researched. That is the first number to put down, which often prompts a lively debate.

The second number is the total of giving units in the congregation. A husband and wife count as one unit. A retired couple is less than one unit. A woman whose husband never goes to church is a fraction of a unit. A single mother is also a fraction.

Imagine a congregation with 55 separate households. The giving units may be only 40. That quashes the notion that Grandma Schmidt cannot give as much as Dewey Cheatem N. Howe, Esquire, the attorney. However, the lower income members often give far more than the wealthy, a fact also represented in denominations, where the wealthy ones (Episcopal) give far less in percentage than the poor ones (Nazarene). The last time I looked, the Nazarenes were about 7% and the Episcopalians were less than 2%.

Next multiply the average household income by the giving units. To make things simple, I will use $50,000 as the average family income for one town. Benefits are pay, too, but most congregations use gross pay rather than the net value of pay and benefits. However, they understand pastoral pay as the total cost of all pay and benefits, plus the parsonage or housing allowance.

The total income of the parish is 40 times the average household income, or $2 million.

To find out percentage giving, write down last year's total giving, all causes, as a fraction - on top of the total income of the congregation. If they gave $40,000, the congregational average is 2%. 40k over 2 million is 2%.

This is where Cornerstone motivates with the Law. If the congregation simply increased its percentage giving to 2.5%, the income would be $50,000. Members would gasp in horror if asked to come up with $10,0000 more per year. However, a slight percentage in giving does not seem so frightening. Another way is to bump up giving one level. Attorney Howe may not want to give the way Grandma Schmidt does, but he may feel able to move from $25 a week to $35 a week.

The same figures are even more true on a national basis, where the bumps and crevices of statistics are evened out from a larger scale. The vast sums given by Thrivent to prostitute the synods into becoming their marketing centers could be made up easily. But it is easier to crawl to Thrivent for millions than to obtain the same amounts from the faithful.

This post has nothing to do with fund-raising. People like to read about money.

If the same principles are applied to doctrine, the results are similar. Most members are at the 2% or lower figure when it comes to examining the opinions offered by their abusive sects.

If everyone moved up one notch in doctrinal engagement, many festering infections would start to heal.

Some of that is already happening, and the overpaid executives are not happy. Like snipers, the executives pick off a few to intimidate the rest. Synod leaders can explain away murder and multiple felonies against children. They are all grace for the criminals but all Law for those who ask questions.

4 comments:

grumpy said...

"Benefits are pay, too, but most congregations use gross pay rather than the net value of pay and benefits. However, they understand pastoral pay as the total cost of all pay and benefits, plus the parsonage or housing allowance."

It has been my experience, at least with one pastor, that he would consider his percentage giving as ONLY the percent of his salary, not the implicit benefit of rent free church owned parsonage or utilities (covered completely by the church).

Arguments by non-called workers that this would be equivalent to laity basing their percentage on the money their household had after paying mortgages, property taxes, utilites, and so forth was met with derision that this was NOT an accurate comparison.

Just saying....

Grumps

Gregory L. Jackson said...

Comparisons are not easy to make. At one point the parsonage was seen as a burden for the pastor. But it's the best way to move from one call to another.

Those of us who pay for their housing with taxed money would love to have a parsonage - except a synod normally goes with it. Well, forget that.

But Grumpy, the post was just an excuse to talk about the Doctrinal Quotient, not money.

grumpy said...

However, the lower income members often give far more than the wealthy,

Big BAZINGOO on that one, at least in many cases.....poor schlub working in a warehouse and driving a rusty van gives more percentage wise, and often more in nominal dollar amounts, than the wealthy person who has a "vacation" home and drives a less-than-2-year-old high end SUV.

Grumps

Gregory L. Jackson said...

Most retired people out-give the typical wealthy person. That is the demographic time-bomb for WELS/ELS. The Boomers are most of the attendance and giving of both sects. Once they reach room temperature, income will drop 90%.