Wednesday, April 4, 2012

Jeske's Milwaukee-based TV ministry reaches 35 markets - JSOnline


GJ - The apostasy of WELS was underway when Mark Jeske graduated from The Sausage Factory in 1978. His father, aka Jester aka Jumpin' Jack, was indebted to the NIV money factory, as David Kuske was. 


Let us  not show shock or awe at Mark and Tom Jeske backing the New NIV money machine. 


Davide Kuske replaced the Justification by Faith Gausewitz Catechism with his UOJ Catechism. Panning backed the excommunication of two families from Kokomo for questioning UOJ. Sig Becker wrote atrocious defenses of UOJ.


Gerlach went to Fuller Seminary and promoted false doctrine so obviously that he was edged off the faculty. (Not to worry, they had many more replacements.) 


Among the students, the most addled about Lutheran doctrine were Papenfuss, who started the UOJ fuss in Kokomo, plus Rick Curia, a loyal defender of UOJ - and Marcus Montey, who landed on the Intrepids for daring to question UOJ dogma. The greenies are UOJ dominant while the yellows made their mark with Fuller doctrine and methods.


Wally Oelhafen was tickled pink that Robert Schumann was bringing his CGM obsessions to St. Paul German Village (Tim Glende's ALC home church). Schumann is an atheist today. We have to thank Elton Stroh for turning around the Latte Church served by a female WELS pastor. After months of his anointed service, the parish closed its hellish doors for good.


Richard Starr, in a bid to outdo LaughQuest, said his Brazilian experiment handed people video tapes to watch if they wanted to know more about the Christian faith. Evangelism Explosion! A mattress might have been better.

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Jeske's Milwaukee-based TV ministry reaches 35 markets - JSOnline:


While it is semantically correct to call Pastor Mark Jeske a televangelist, it is not entirely accurate. His weekly show "Time of Grace" is syndicated to 35 television stations from St. Marcus Lutheran Church, 2215 N. Palmer St., in Milwaukee's Brewers Hill neighborhood.

But "I don't like the word" televangelist "and never use it," Jeske said. "I don't like the words preach or sermon, either. Why would people who don't want a sermon Monday through Saturday want one Sunday?

"I just talk to people. It's a conversation."

Jeske, a Milwaukee native who came to St. Marcus 30 years ago, lives in an 1880s Cream City brick home on the east side.

He is a member of the Wisconsin Evangelical Lutheran Synod, but "Time of Grace" is not affiliated with any denomination.

In Milwaukee, the ministry is seen Sundays at 7:30 a.m. on WDJT-TV (Channel 58), Thursdays at 9 a.m. on WPXE-TV (Channel 55), and Saturdays at 1 a.m. on WTMJ-TV (Channel 4).

At a time when it often feels like the secular and spiritual are at war, it is tempting to see the show as a fruitful partnership between God and mammon. The television ministry has grown because "God is blessing it," Jeske said, but practical techniques and material considerations and technologies also go into its success.

"Time of Grace" has a professional staff of a dozen, including a full-time producer and digital editor who work in a "pretty well-equipped editing suite" in a new school building adjacent to the church. Jeske said most of each show is 26 minutes and 30 seconds "of me talking" in front of his regular congregation, into which studio segments and a "soft ask" for support are sliced.

"Product sales and books I've written are not profit generators," he said. "We almost completely depend on the goodwill of people who find value in the program and want to see it spread."

And the goal is for the show to be self-sufficient in each market.

As a member of the clergy, Jeske was trained as a public speaker, but adapting that skill to television "was a slow, cumulative" process, he said. It required "some mental juggling" to deliver an address aimed at his congregation that also can apply to TV viewers.

"After a while, I became very aware that I've got two audiences and have learned to multitask," Jeske said.

He also avoids references that will sound dated when they finally air. Seasonal episodes - like Sunday's televised Easter message - were taped 12 months earlier. Next year's Easter telecast will be taped this Sunday in front of his 1,100-member congregation.

His first shows a decade ago, were "OK, but we had a lot to learn technically," Jeske said. They were harshly lighted and his black-and-white clergy robes were "terrible colors" to wear on TV. They "drive the camera iris crazy," he said.

A creative consultant told him to get out from behind the pulpit and to wear business clothes to "create a much more colorful, balanced image."

Today's high-definition cameras also require that "every hair follicle has to be perfect."

"I've got to get really girly about my makeup," Jeske said. "Lint or pink powder on my clothes just scream" on camera.

Camera operators shoot his sermon from left and right pews and the aisle, and the director controls things in the editing suite.

"It took a little while" for parishioners to get used to the cameras, but "the lighting is even more off-putting. It's very bright."

Once edited, the shows are duplicated on DVD and sent to each station.

"Time of Grace" uses a national media buyer to find "low-demand" time slots in each market. And because ratings for the show "are vague, expensive and hard to get," Jeske said the ministry uses the number of "people who write or call to measure how we are doing. I think most people trip on us. They are channel-surfing."

But, "if they like you on television, they stay very loyal."


'via Blog this'

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Adolph Hoenecke has left a new comment on your post "Jeske's Milwaukee-based TV ministry reaches 35 mar...":

Not a televangelist? If it walks like a duck, quakes like a duck....

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GJ - One pastor in Milwaukee contacted me and objected to Mark Jeske owning his own house but listing it
as a parsonage. Jeske is good at living high on other people's money, especially the government's tax revenue. If he is a home owner and pretending to be in a parsonage, then he should do his fair share - or fare share, in this case.

I was also told this is not exactly rare in Milwaukee, to have the church list it as their parsonage when it is not.

I know an LCA/ELCA bishop who did the same thing, saving himself thousands each year.

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AC V has left a new comment on your post "Jeske's Milwaukee-based TV ministry reaches 35 mar...":

A creative consultant told him to get out from behind the pulpit and to wear business clothes to "create a much more colorful, balanced image."

More powerful than a District President.

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GJ - To borrow a phrase from Adolph, above, a DP quakes like a duck.