And they loved it.
Narrow-minded Lutheran has left a new comment on your post "Fuller Wrecked the Synods - That Is What I Publish...":
"Testing the Claims of Church Growth," by Rodney Zwonitzer refers to Fuller as the LCMS's "third seminary." This guy was a marketing expert in his first career. Funny how a marketing guy shoots down the marketing gimmicks in the Church. Funny how CPH ceased printing his book.
http://www.mtio.com/articles/aissar57.htm