Tuesday, November 21, 2017

Note the New Links on the Masthead

The Masthead, Moby Dick, by Rockwell Kent

As readers can see, the original ship's masthead was rather sparse. Most of us think of "the crow's nest" but Herman Melville spent his time in the masthead, where he daydreamed instead of spotting whales. Masthead became the name for a newspaper's or a periodical's title page, aka the flag, so that makes some sense, with the flag posted on the masthead of a ship.

I began by adding the Thanksgiving Eve service, with plans to include The Lutheran Library Publishing Ministry.

What better time to add the author's pages for

Norma A. Boeckler and

Gregory L. Jackson?!

I noticed that the free Martin Chemnitz Press PDFs were jinxed by a security change in DropBox, so I will have to deal with that later. They do not work now as links but the PDFs are still in DropBox, a neat place to store and link very large files.



The reason for the laborious repetition of links is clear to those who engage in Search Engine Optimization. When people click on the links to check them out, the search engines say collectively, "Oh, this is a page people want to read, so we will raise it in the search results." That robotic response means more people will find the links when they simply search for a topic.