We are expected to think that one man, William F. Beck, translated the Bible better than the 50 or so top scholars who gave us the King James Version!
Herman Otten was no conservative and certainly not a Lutheran. Although he played both sides of Objective (Faithless) Justification versus the Chief Article (Justification by Faith), Grace was the theologian of his house, and she backed OJ.
Otten and Beck went after the Apostolic Text of the New Testament, and also went after the Luther Bible.
Hale-Storm probably knows even less about these issues, but that does not matter. Bibles make money because they are cheap to produce by the truckload.