Saturday, October 13, 2018

How To Brand Your Congregation - No, Not Like Branding a Cow

Above is one of the old LCMS congregations. WELS ran out of Germans, but Missouri ran out of men to lead worship.


St. John is the Church Growth LCMS parish is in Ellisville, Missouri. They were once listed as a member of the Willow Creek Association, so they were all in to win. The LCMS is against unionism, except with Willow Creek, Fuller Seminary, and ELCA.


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Now the parish wants to brand itself. St. John Lutheran Church in Ellisville wants to be hipster.

  1. They used a process. Diaprax anyone?
  2. They did research.
  3. They had focus groups.
  4. They went through many suggestions of names.
  5. They came up with Pathfinder Church!
Should I shock you with "praise band" and additional evidence of Enthusiasm?

They have been doing this stuff for a long time.