Fuller Seminary
Ascension in Escondido, California (WELS) has discovered a new Church Growth principle - bad spelling to attract WELS members moving to California. It works this way - The search engines use the HTML code to find websites and categorize them.
Can you imagine poor Jacob Struwwelpeter trying to find a WELS Lutheran church when he has spelled the word Lutheran wrong all his life?
"Maw, Paw. I can't find no WELS Luthern church here in Excondido. I am coming home to Peewaukee."
"No, son. Check your spelling. You can't help it. You went to a WELS prep school."
So some of you are thinking I am making this up, just to have a little fun about the superior WELS educational system? Look at the code for that church.
Escondido is spelled Excondido, as in "Ascention (sic) Lutheran Church, Excondido (sic)."
The title of the home page is ASCENSION LUTHERN (sic) CHURCH, SCHOOL, so that title opens up in the browser, making WELS Lutherns feel at home.
