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The book has created a firestorm because of Bell’s apparent universalism, which he has denied. Bell ispastor of the Mars Hill Bible Church in Grandville, Michigan. (His church is not to be confused with Mark Driscoll’s Mars Hill Church in Seattle, Washington.) He is prominent in the emergent church movement — which, incidentally, the Archbishop of Canterbury endorses — and has written books about his theology. As such, Bell is directly or indirectly responsible for thousands of souls around the world and, in some sense, for their salvation or condemnation.