bruce-church (https://bruce-church.myopenid.com/) has left a new comment on your post "Classic Ichabod - Randy Hunter - Whose Latte Churc...":
Church Growth Outfits Unmasked by Google's Algorithms:
Usually the church growthers are so vague about doctrine that they even leave the word Lutheran off their church sign, and also off of any prominent spot on their website, especially the html title of the page. Often they'll just have a graphic with the word Lutheran in the hopes that the word Lutheran doesn't end up in the search results.
However, Google unmasks the church growers because in its search results, it inserts what it feels is a descriptive title, plus a relevant snippet under the title. Thus, if you go to Randy Hunter's site, it just says "St. Andrew" for the title of the page but in the Google results for: St. Andrew Middleton, it inserts the word Lutheran right in the title, and over on the right side, too, where it gives a map. In FireFox, the browser gives the site title in a bar at the top, but in Chrome the title is in the tab. One can hover over the tab to see the entire title. Anyway, church searchers don't need to sniff around Hunter's site to find out it's Lutheran since they'll know right away:
Google: st. andrew middleton
http://www.st-andrew-online.org/
Website of the defunct St. Andrew Waunakee Campus, probably because Google exposed it:
http://web.archive.org/web/20110807124013/http://www.st-andrew-online.org/Waunakee.aspx
Google explains how it unmasks the church growthers:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624
Google's Rich Snippets:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170
Google unmasks web farms, too:
http://searchengineland.com/the-penguin-update-googles-webspam-algorithm-gets-official-name-119623
