Not unlike the Three Stooges, ELCA-LCMS-WELS throw cream pies at each other- in the hopes they will look superior. The difference is that the Three Stooges had carefully planned and executed slapstick routines. The Big Three cults stick together while looking down at each other.
The Lutheran magazine was established by one pastor, William Passavant, who used the press to spread traditional Lutheran doctrine and worship. The LCA absorbed it as their magazine with 3 million plus readers. When ELCA was formed - or deformed - the name was changed and soon the printing stopped.
Perhaps I am too sensitive, because a mass produced church magazine is easily sent to most households as very inexpensive material. I published with The Lutheran, and my mother gave them a cover, the editors asking for more of her photographs. Norma Boeckler has produced hundreds of graphics for this blog and found herself honored by Christians in India who also love her work.
Naturally two Lutheran insurance companies merged into Thrivent and did some unravelling besides. ELCA-LCMS work with US.AID is promoted and denied, depending on the audience. WELS? - I am sure they have denied it at one level or another. ELCA-LCMS-WELS cling together while denying their sisterhood.
No matter how they deny it - The Big Five Apostates - ELCA-LCMS-WELS-ELS-CLC (sic) are on the same morningtown ride.
Underneath their blankets, go all the girls and boys
All bound for Morningtown, many miles away
Sand man swings the lantern to show that all is well
All bound for Morningtown, many miles away
All the little travelers are warm and snug inside
All bound for Morningtown, many miles away
Somewhere there is Morningtown, many miles away
All bound for Morningtown, many miles away
Rocking, rolling, riding out along the bay
All bound for Morningtown, many miles away